Zenith Gaming - Cookies Policy

What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies enable websites to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

At Zenith Gaming, we use cookies to enhance your browsing experience, understand how you interact with our site, and personalize the content you see. Our commitment is to provide a transparent and secure environment for all our users, and understanding our cookie policy is a crucial part of that.

Types of Cookies Used by Zenith Gaming

We use different types of cookies for various purposes. These can generally be categorized as follows:

• Strictly Necessary Cookies: These cookies are essential for you to browse the website and use its features, such as accessing secure areas. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided. Examples include session cookies that maintain your logged-in state as you navigate our forums and cookies that ensure the correct rendering of game reviews based on your device type.
• Performance Cookies: These cookies collect information about how visitors use our website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works. For instance, we use Google Analytics to track page load times, identify broken links, and understand which game news articles are most popular among our users.
• Functionality Cookies: These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. Functionality cookies can also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites. These include cookies that remember your dark mode preference, automatically fill in your username when you return to our forums, and offer personalized game recommendations based on your previous activity on Zenith Gaming.
• Targeting or Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization. While Zenith Gaming strives to provide unbiased gaming news and reviews, we may use advertising cookies to display relevant advertisements for mobile gaming accessories or upcoming game releases.

Purpose of Cookies

We use cookies to provide a better user experience on our website. The main purposes of using cookies include:

• To improve website functionality and performance.
• To personalize content and provide a more relevant user experience.
• To analyze website traffic and understand user behavior.
• To target advertising and marketing efforts more effectively.
• To remember user preferences and settings.

Specifically, Zenith Gaming employs cookies to personalize your gaming experience. For example, if you consistently rate strategy games highly, our cookies may prioritize showing you news and reviews related to that genre. This personalization ensures that your time on our site is both enjoyable and efficient.

Cookie Management

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information. You can typically find these settings in the "options" or "preferences" menu of your browser.

Here are links to the cookie management pages for some of the most popular browsers:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Apple Safari

Furthermore, you can use third-party tools to manage cookies across multiple websites. These tools can provide more granular control over which cookies are allowed and which are blocked. Zenith Gaming recommends researching these tools to find one that suits your specific needs.

Third-Party Cookies

In addition to our own cookies, we may also use third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. These cookies are subject to the respective privacy policies of the third parties providing them.

For example, we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Other third-party cookies may come from advertising networks that display ads on our site. These networks may use cookies to track your browsing activity across multiple websites and tailor the ads you see to your interests. Zenith Gaming endeavors to work with reputable advertising partners who respect user privacy.

Below is a table listing the primary third-party services we use that may set cookies: